Posts Tagged ‘#socialbiz’

Lasting Relationships: The Key to Success


While Public Relations professionals have long held the image of sleazy spin-masters taking advantage of the poor, selling snake oils, and twisting political embarrassments into blame games the reality of the industry is based on one principle: building and maintaining relationships with stakeholders.

The difference between a Public Relations professional and a Marketing Executive lies in that principle. Marketing representatives have a monetary objective: to sell a product or service, grab attention, and increase the bottom line. PR experts, on the other hand, use those same tactics as tools in a larger cache to achieve a broader goal: to build lasting, mutually beneficial relationships.

PR encompasses other business principles as well. These professionals are frequently called in to address crisis situations, provide advice in obtaining additional funding and increasing contributors, shape broad campaigns to reach multiple goals, and provide targeted messages across multiple platforms. In short, it’s about much more than creating an image or posting social media messages. Like advertising, those are just a few of the instruments available in a PR kit. The purpose of all these aspects of public relations boils down to one glaring concept: get an audience’s attention, meet their needs, and build a lasting, trustworthy relationship that benefits all parties. This idea is what not only makes public relations specialists necessary for sales, but also for growth.


All business can be reduced to the people within it. And people are naturally driven to form relationships with each other. Using this innate instinct to establish a foundation for business can accomplish more than just a return on investment, it can provide a positive, satisfying enterprise. Some of the most successful entrepreneurs have proven the concept.

Cindy Moore, Founder and CEO of Thirty-One Gifts, has created a rewarding family relatiionship with her staff and consultants. The company was created a decade ago to address the needs of busy women everywhere, and her policies reflect her mission, training all consultants to reward customers as frequently as possible. Thirty-One Gifts was named last month one of the Top 20 direct-selling companies in the world. Ranked 10th in America.


Other well-known corporate giants have developed corporate masterpieces with this belief in mind. Steve Jobs, Apple, Inc.; Walt Disney.


When thinking about marketing your small business, before you hire an advertising facilitator, remember that your goals go beyond gaining an instant sale and reach instead for a more satisfying enterprise that will grow over time. Consult a PR professional to help shape the image of your company and invite stakeholders to enter a situation that promotes experiences rather than sales, and you will see your company be transformed into a more meaningful venture. Afterall, it’s all about the relationships in the end.

idAuthor, Stephanie Murphy. Stephanie owns and operates Kudzu Communications, in Hambleton, WV, a PR company founded on Christian beliefs that specializes in multi-media marketing campaigns and event planning. She infuses her mission with positive messages and relationship management principles. #promotewhatulove, not bash what you hate.


Week One and RUN!

The 7 day, 77 fan statistics for my new company, Kudzu Communications surprised even me!

The 7 day, 77 fan statistics for my new company, Kudzu Communications, surprised even me!

Okay, so I borrowed a LOT of money to go to get my degree, and I worked extra hard at WVU to graduate as the Top Scholar of my class, and I broke several communications barriers with WVU Athletics while I did it, setting promotional records and high standards for classes following my own. So why, after all this dedication, does it still surprise me that my own promotional efforts exceed expectations?

Probably for one very simple reason: I LOVE WHAT I DO! That small five-word phrase makes such an amazing difference in how I feel every day, when I wake up and can’t wait to get to work! Sure the commute is better than the 90-min-each-way drive that I made to Morgantown for two and a half years! The trip to my own basement is 89 and a half minutes faster, no gas expenses, no Sheetz card required prior to leaving, and no additional parking money to scrounge from my empty change holder. Perk enough, right? But the best thing about this project is feeling that the “work” isn’t work. It’s a passion.

Already I have plans to do my thing in Wheeling, W.Va. and Roanoke, Va. for new clients. I get to meet challenges and solve problems by applying my natural instincts, skills, and the incredible knowledge base that I got from West Virginia University. I get to meet awesome people who are relieved I am there to help.

Spring '12 Campaign for Morgantown RDVIC. Nominated for WVU Service Excellence Award

Spring ’12 Campaign for Morgantown RDVIC. Nominated for WVU Service Excellence Award

I get to travel, design, create, read, examine, play, evaluate, invent, and implement. Some of these things I have done as a hobby for free over many years, just because I love to do it. And while my husband (my biggest fan) and I know I love what I do, we also know that I am goooood at it! The proof is in the stats. It’s in the references. It’s in the relationships I have build in the past with clients, celebrities, athletes, professors, and friends. All reminders that the messages I create are effective.

So the reason I am gushing, is that I am a very happy small business owner, with a complicated but exciting future on the horizon. My most precious advice to my children has always been to find what you LOVE to do, and make it your career. I hope they listened. I am living my dream because I set the goals for myself that I hope we instilled in them.

Such a child of the '80's! My future's so bright...

Such a child of the ’80’s! My future’s so bright…