Archive for the ‘social business’ Category

Passion Comes from Pride

Henry-Ford

I woke this past Monday in better health, with an excitement about possibilities again…and I haven’t been to sleep since. This week has been an adrenaline-infused blitz of project development, research, statistics, file organization, design application and MY FAVORITE task: The Pitch. See, Friday was the deadline for my first large PR campaign, and while it was exhausting, stressful, tedious, and demanding to create a campaign surrounding the client’s unique communication issues and geographic challenges, it was also my comfort zone. The Pitch is my specialty, combining persuasion, creativity, instinct, a little theater and pure knowledge. It is fun. It is a challenge. And I am good at it.

Henry Ford is my father’s hero. An icon, Ford was a master at The Pitch. And his vision that “..with God in charge, everything will work out for the best in the end. So what is there to worry about?” has brought me back from the land of fear and doubt, back to my vision. I did not panic or wonder where to begin. I did not fret over details or freak out as I put business tools into place for the first time (Quickbooks is an amazing product), screwed together my new office chair, or educated myself about state tax rates. And while I worked into the wee hours, only to “work” while I lie in bed restlessly, I felt driven and…well, happy.

While I continued to work on current client projects, I gradually noticed something really important. The industries my company represents are vastly different: a writer, a sports retailer, a non-profit, and a healthcare pitch. But two things united all these projects:

First, every time I blocked time to work on them, I got lost in the enjoyment of the individual project. No matter the subject matter or the tool I was using, I LOVE what I do and the endless creative direction of PR methods. My husband brought me food that I would otherwise be to focused to stop and consume, and I don’t have to make myself tend to any task. Yep, that WVU tuition will be a lot less difficult to pay back for the privilege of enjoying my profession!

The ability to be passionate about your work makes it feel more like play.

The ability to be passionate about your work makes it feel more like play.

Second, I love my clients. I realized, when I looked at the few initial professionals that I represimages (9)ent, that I work for outstanding people who do extraordinary work. I have (as scarce as it is in the beginning) a Quality Client List. This ignites the passion that drives my energy, sparks my creativity, and makes me want to promote them! It’s one thing to say in the beginning that I wish to represent only good people and businesses…but as I reflect on the pride that I have in my clients’ characters, I have become absolutely committed to establishing a mission to limit my client list to the kind of remarkable qualities that my current ones possess, even if it costs me campaigns in the future. I promote my clients, but they also reflect my company, their success is my success.

I am still taking one step forward and two steps back in terms of structure, certifications, and paperwork dilemmas, but the work is rewarding and moving forward of its own accord, just as my campaigns did in college. I got the big account, and I am feeling more secure every day. I already know I am great at what I do, it’s wonderful when someone buys into me as much as I believe in them!

Leigh Brill, Author and Kudzu Communications Klient

Leigh Brill, Author and Kudzu Communications Klient

Advertisements

Week One and RUN!

The 7 day, 77 fan statistics for my new company, Kudzu Communications surprised even me!

The 7 day, 77 fan statistics for my new company, Kudzu Communications, surprised even me!

Okay, so I borrowed a LOT of money to go to get my degree, and I worked extra hard at WVU to graduate as the Top Scholar of my class, and I broke several communications barriers with WVU Athletics while I did it, setting promotional records and high standards for classes following my own. So why, after all this dedication, does it still surprise me that my own promotional efforts exceed expectations?

Probably for one very simple reason: I LOVE WHAT I DO! That small five-word phrase makes such an amazing difference in how I feel every day, when I wake up and can’t wait to get to work! Sure the commute is better than the 90-min-each-way drive that I made to Morgantown for two and a half years! The trip to my own basement is 89 and a half minutes faster, no gas expenses, no Sheetz card required prior to leaving, and no additional parking money to scrounge from my empty change holder. Perk enough, right? But the best thing about this project is feeling that the “work” isn’t work. It’s a passion.

Already I have plans to do my thing in Wheeling, W.Va. and Roanoke, Va. for new clients. I get to meet challenges and solve problems by applying my natural instincts, skills, and the incredible knowledge base that I got from West Virginia University. I get to meet awesome people who are relieved I am there to help.

Spring '12 Campaign for Morgantown RDVIC. Nominated for WVU Service Excellence Award

Spring ’12 Campaign for Morgantown RDVIC. Nominated for WVU Service Excellence Award

I get to travel, design, create, read, examine, play, evaluate, invent, and implement. Some of these things I have done as a hobby for free over many years, just because I love to do it. And while my husband (my biggest fan) and I know I love what I do, we also know that I am goooood at it! The proof is in the stats. It’s in the references. It’s in the relationships I have build in the past with clients, celebrities, athletes, professors, and friends. All reminders that the messages I create are effective.

So the reason I am gushing, is that I am a very happy small business owner, with a complicated but exciting future on the horizon. My most precious advice to my children has always been to find what you LOVE to do, and make it your career. I hope they listened. I am living my dream because I set the goals for myself that I hope we instilled in them.

Such a child of the '80's! My future's so bright...

Such a child of the ’80’s! My future’s so bright…